720 MUSIC, CLOTHING AND CAFE'S GRAND OPENING WAS A MAJOR SUCCESS AND BROTHA ASH WAS THERE TO CAPTURE HISTORY!!!!

Pittsburgh’s newest urban lifestyle experience is here!

720 Music, Clothing and Café opened its doors to the public on Saturday, January 22, 2011 and Brotha Ash Productions, LLC was there to capture some of it.

Located at 4405 Butler Street in Pittsburgh, 720 hosted its grand opening celebration from noon to 12am. All day long, Pittsburgh’s finest deejays spinned classic and progressive hip-hop, R&B and much more. Performing deejays included Gene Stovall, DJ Source, Pete Butta, Nice Rec, DJ Nugget, Buscrates, Outtareach, Brotha Mike, DJ Vex, SMI, DJ T-One and more.

720 provides a soulful new spot for Pittsburgh’s music enthusiasts to enjoy live music, delicious pastries, and clothing and accessories. The shop’s cool, eclectic vibe sets the stage for the Steel City’s local artists to supply soothing live sessions featuring a blend of soul, jazz, rare groove, deep house, classic hip-hop, reggae and Afro-beat music. To cap off this relaxing experience, guests can also grab a sweet treat and a cup of java from the café located in front of the store.

“720 differentiates itself from other local businesses by continuing to dedicate itself to urban genres,” said Owner/Partner James Scoglietti. “We are the only game in the city for hip-hop vinyl and have been since the demise of Brave New Word roughly half a decade ago.”

What’s the 411 with 720?
To fully appreciate the 720 experience, let’s start at the front and work our way to the back of the store. First, grab a pastry and a cup of java from the café at the door. Guests can choose from an assortment of exclusive coffees and teas, fresh smoothies and other beverages. Get comfortable in a seat at the coffee bar or near the window and nibble on a delectable cupcake, cookie or other pastry.

Next, cruise through the music section to find a forgotten treasure or discover a new favorite. 720 carries an eclectic mix of vinyl and CDs in an array of music genres including Soul, Jazz, Deep House, Hip-Hop and Afro-Beat. To complete the laid back, soulful vibe, check out the stylish threads scattered throughout the music section. 720 offers men’s and women’s clothing, including T-shirts, hoodies, hats, handbags and accessories from up-and-coming indie designers. The shop plans to supply more women’s clothing this spring.

Finally, stroll to the back of the shop for live performances on the 720 stage. Get your groove on to the soothing sounds of local and national artists. Sit back and relax as soul, R&B and jazz performers grace the stage and take you on a journey through the heart and soul of the new progressive urban movement. Check the 720 calendar and be sure to join us for these live events.

“I think 720’s competitive advantage is that we are selling a lifestyle brand to our customers,” said Owner and Partner Jovon Higgins. “We are evoking our customers’ pleasure senses by offering them great tasting beverages and pastries, cool vibes and a distinct and diverse selection of music and clothing.”

Ownership & Management

James Scoglietti, Owner/Partner

James Scoglietti has been known as Selecta-A staple in the Steel City’s hip-hop scene since the late 80's. James started spinning basement parties and eventually landed several club residencies, all while holding down radio shows on WPTS-FM and WRCT-FM, respectively, until 2003. He re-entered the radio world in 2010 on 91.3 FM WYEP as host and DJ behind Grand Groove Radio-Every Sunday Night from 12am-4am.

In 1999, he opened up the first iteration of 720 Records in a tiny space above GNC in Oakland. Two years later, he moved the shop to East Liberty with partner Megan Fitzgerald and remained there for seven years. James moved the shop again in 2008, this to a space within the world famous Jerry's Records, where it remained until spring of 2010. James took the business online for several months before deciding to join forces with long time friends Nate, Jovon, Andew, and Paul to form the new 720 multi-functional space.

Nate Mitchell, Owner/Partner

Nate Mitchell, aka DJ Nate Da Phat Barber, is easily one of the most recognizable names in the Pittsburgh region. Over the last 20 years, he has built a reputation as one of the city’s premier deejays and top-rate barbers. His list of businesses includes The Natural Choice Barber Shop & Salon in Pittsburgh, Charismatic Nightlife event & promotions company, and a thriving deejay business with an ever growing clientele. Nate has also produced and promoted some of best events Pittsburgh has ever witnessed. Not limiting himself to his hometown, Nate has rocked crowds in such markets as New York, Philadelphia, Chicago, Richmond, DC and many more.

Andrew Burger, Owner/Partner

Andrew Burger is a professional illustrator, designer and animator. He is the sole proprietor of The Harmony Society record label. In addition, he has rocked the ones and twos as H.I.M. DJ Mr. Monkey MD, now DJ Senator Boo-Berry, for the past decade. Andrew was also the music director for WRCT-FM 88.3 in Pittsburgh for five years.

Jovon Higgins, Owner/Partner

Jovon Higgins has had goals and aspirations of becoming an entrepreneur for the last seven years. She holds a bachelor’s degree in psychology from Virginia State University in Petersburg, Va., and attended a year of graduate school at Chatham University in Pittsburgh. Professionally, she has worked at many reputable institutions in the mental health field as a counselor/therapist, and has also counseled youth in various pre-college preparatory and after school programs. Jovon has always had the desire to work in retail and has more than five years of retail experience.

Paul Dang, Owner/Partner

Paul is a busy person. While attending graduate school at WHERE and finishing his film project, he likes to get crafty, make t-shirts, and talk about Jay-Z's alleged affiliation with the Illuminati. He mentions that he gets his work ethic from his Vietnamese parents and all those in Pittsburgh who work hard to make things meet. However, he still thinks that his grind is only a fraction of what Nate Mitchell does in a day. He prefers listening to John Coltrane and good Detroit and Chicago Deep House during a smooth Sunday brunch.

720 welcomed music lovers of all ages, stages and walks of life to the grand opening on Saturday, Jan. 22.

“What makes this business different from the rest is its diversity and what will be a beautiful blend of music, lifestyle, art, and culture in one unique place in Pittsburgh,” said Owner and Partner Paul Dang. “It's a new day in Pittsburgh, y'all!”

Contact: Jovon Higgins
P 412.512.1914
E jovonhiggins@yahoo.com

4405 BUTLER STREET IN LAWRENCEVILLE